Social Media Specialist (Food Industry)

Social Media Specialist
We are seeking a creative and detail-oriented Social Media Specialist to support our marketing team and help grow brand awareness across social platforms. This role focuses on managing social media accounts, creating engaging content, coordinating influencer collaborations, and supporting marketing campaigns for a growing food and beverage brand.

Key Responsibilities
Social Media Management
Manage day-to-day activity across social media platforms (Instagram, TikTok, etc.)
Schedule and publish posts, respond to comments/messages, and engage with user-generated content
Develop social media strategies aligned with marketing campaigns
Maintain and manage social media content calendars
Track and analyze social media performance and provide insights to improve engagement
Content Creation
Create engaging photo, video, and graphic content for social platforms
Write captions, scripts, and on-screen text that reflect the brand voice
Monitor social media trends and incorporate viral content ideas
Maintain organized digital libraries of social media assets
Influencer & Brand Collaboration
Identify and collaborate with influencers and content creators
Manage communication and timelines for influencer partnerships
Support brand collaborations that expand reach and engagement
Marketing Support
Assist with marketing campaigns, product launches, and promotional initiatives
Support marketing events, trade shows, and influencer events (some weekends may be required)
Create social media content during marketing events and activations

Qualifications
Bachelors degree in Marketing, Communications, or related field (or equivalent experience)
1 3 years of experience in social media marketing or content creation
Strong knowledge of social media platforms such as Instagram and TikTok
Experience creating photo and video content (shooting and editing)
Proficiency with Microsoft Office
Strong communication, organization, and creative storytelling skills
Preferred
Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom)
Copywriting experience
Experience with social media management platforms (Dash Hudson or similar)
Ability to analyze social media data and improve performance

Additional Information
Some weekend work may be required for marketing events (advance notice provided)
Occasional local travel for events or content creation
Must possess a valid drivers license
Full-time, direct hire position
Starting salary targeted at $52,000 per year (based on experience)
Comprehensive company benefits package
Work schedule: Monday-Friday, 9:00 AM-6:00 PM
Onsite position

How to Apply:
Please send your resume to
Subject line: PJF-SOCIALMEDIA-LN