Social Media & Administrative Coordinator (Mental Health Practice)

Position Overview

We are seeking a highly motivated, creative, and organized Social Media & Administrative Coordinator to support the growth and daily operations of a thriving mental health practice. This dual-role position is ideal for someone who is both tech-savvy and detail-oriented, with a strong understanding of modern AI-driven marketing tools and the ability to manage front-end client experience and back-end office operations.

This role plays a key part in expanding our online presence, attracting new clients, and ensuring smooth day-to-day administrative functioning.

Key Responsibilities

Social Media & Marketing (Growth-Focused)

• Develop, plan, and execute social media strategies to increase brand visibility, engagement, and client inquiries
• Create and schedule content across platforms (Instagram, Facebook, TikTok, Pinterest, YouTube, etc.)
• Design and produce high-quality content (graphics, captions, reels, short-form video, blogs, email campaigns)
• Utilize AI tools to streamline and enhance content creation and marketing strategies
• Monitor analytics, engagement metrics, and optimize campaigns for growth and conversion
• Stay up to date with trends, algorithms, and emerging tools in digital marketing
• Assist with building funnels, lead magnets, and email marketing campaigns
• Support branding efforts aligned with the practice's voice, mission, and values

Responsibilities:

• Oversee and coordinate product development and marketing trends
• Determine product demand and customer awareness
• Develop pricing strategies to maximize return on investment
• Coordinate marketing campaigns with sales activities
• Review and optimize marketing budget
• Monitor and report on customer satisfaction

Administrative & Office Support IN OFFICE

• Manage scheduling, appointments, and client communications
• Respond to emails, phone calls, and inquiries in a professional and timely manner
• Maintain client records and ensure documentation is accurate and compliant
• Assist with onboarding new clients and coordinating intake processes
• Support billing coordination and basic administrative tracking
• Ensure smooth day-to-day office operations (virtual or in-person)
• Help maintain a welcoming and organized client experience

Required Qualifications

• Proven experience in social media management and administrative support
• Strong knowledge of current social media platforms, trends, and content strategies
• Proficiency in AI and digital tools, including but not limited to:
  • ChatGPT
  • Claude
  • Jasper
  • Veo
  • Stable Diffusion
  • Perplexity AI
• Experience with Canva or similar design platforms
• Excellent written and verbal communication skills
• Strong organizational and multitasking abilities
• Ability to work independently and meet deadlines

Qualifications:

• Creative thinker with a growth mindset
• Highly organized and detail-oriented
• Tech-savvy and adaptable to new tools
• Strong interpersonal and communication skills
• Ability to balance marketing innovation with administrative precision
• Passion for mental health and helping others
• Previous experience in marketing or other related fields
• Experience in a managerial role
• Strong project management skills
• Strong leadership qualities
• Deadline and detail-oriented
• Experience working in a mental health, healthcare, or wellness setting
• Knowledge of HIPAA compliance and confidentiality standards
• Experience with email marketing platforms, CRMs, or EHR systems
• Basic understanding of SEO and content marketing strategies
• Video editing and content creation experience