Lead Generation Manager

Job Description Job Description Description: Lead Generation Manager

Location: Breckenridge, CO

Position Type: Full-Time Exempt

Compensation: $83,200 - $104,000 (DOE)

This is a hybrid role requiring weekly in-office collaboration. Candidates must be within a reasonable commuting distance.

About the Role

At Breckenridge Grand Vacations, we believe in Sharing Smiles by creating unforgettable experiences for every guest and owner. As our Lead Generation Manager, you will be the architect of growth, crafting and executing digital strategies that attract future guests and build excitement for our GRAND vacations.

You'll embody our End of the Line philosophy by taking ownership of our digital presence, from conceptualizing engaging ad campaigns to analyzing data for continuous improvement. From optimizing social media to mentoring your team, your strategic mind and creative approach will Close the Loop on our marketing goals, ensuring we effectively connect with our audience. This role is perfect for a data-driven marketer who thrives in a fast-paced environment, loves empowering teams, and takes pride in turning clicks into memorable experiences.

If you're passionate about digital innovation, result-driven strategies, and building pipelines that fuel our mission, we'd love to meet you

Application Requirements

To apply, please submit your resume and a link to your professional portfolio.

Your portfolio should showcase your skills through examples such as:

• Screenshots of ad creative or social media campaigns
• Samples of advertising copy you've written evidence of campaign performance or results

Applications submitted with a portfolio will be prioritized for review.

Responsibilities

• Develop and execute the annual lead-generation strategy, campaign calendar, channel mix, and testing roadmap
• Manage an annual advertising budget of approximately $1-2 million, including forecasting, pacing, reconciliation, and investment allocation
• Deliver qualified-lead volume and cost-per-qualified-lead goals while supporting tour-generation and revenue objectives
• Evaluate new platforms, media partners, and acquisition opportunities through structured pilots and defined performance criteria
• Manage multiple concurrent campaigns and communicate priorities, risks, results, and resource needs to stakeholders and leadership
• Plan, launch, and optimize lead-generation campaigns across Meta (Facebook/Instagram), email newsletter partnerships, post-purchase advertising, digital media partnerships, and emerging channels
• Lead the strategy and execution of large-scale in-stadium and experiential lead-generation activations
• Reallocate budgets and adjust targeting, bidding, placements, offers, and creative based on performance
• Develop and manage A/B and multivariable testing across audiences, creative, messaging, offers, lead forms, and landing pages
• Ensure campaigns comply with brand standards and applicable advertising, privacy, promotional, and contest requirements
• Monitor campaign performance, including lead volume, lead quality, qualification rate, conversion rate, cost per lead, cost per qualified lead, and downstream tour results
• Partner with Analytics and Martech teams to ensure accurate campaign tracking, attribution, data capture, and reporting
• Develop recurring dashboards and performance reports that translate campaign data into clear insights and recommendations
• Connect advertising results to downstream outcomes such as lead qualification, contactability, tour bookings, show rates, sales, and revenue
• Manage relationships with advertising agencies, media vendors, stadium partners, publishers, and technology providers
• Establish vendor scopes, timelines, budgets, reporting requirements, and performance expectations; hold partners accountable for deliverables
• Partner with Creative and Content teams to develop campaign concepts, advertising assets, messaging, and calls to action
• Collaborate with Digital Marketing and Web teams to improve landing pages, lead forms, and customer conversion experiences
• Coordinate with CRM, Outbound, Analytics, Sales, and Executive teams to establish feedback loops and improve lead quality and follow-up performance
• Manage the Lead Generation Coordinator, following Results Leadership procedures for recruiting, hiring, training, retaining, developing, scheduling, reviewing, disciplining, and terminating staff
• Provide guidance, mentorship, and support to staff while fostering a positive and productive work environment
• Guide staff to think critically and present solutions to challenges; coach problem-solving while recognizing when immediate direction is required
• Delegate tasks effectively, ensuring productivity, quality standards, and accountability are met
• Monitor and evaluate staff performance through regular coaching, feedback, and performance evaluations; establish improvement goals and follow up on progress
• Maintain accurate performance records, including attendance and absenteeism, to support HR policy compliance
• Maintain organized campaign documentation, budgets, approvals, testing records, and historical benchmarks
• Communicate, interpret, and reinforce company policies, procedures, and standards with all employees
• Perform other related duties and support priority marketing initiatives as assigned
• Help design and develop new and existing websites
• Assist with UX testing and design; observe, predict, test, and analyze results
• Utilize CMS platforms to maintain and update company websites
• Assist other departments with web-based requests

Requirements:

• Bachelor's degree in Marketing, Business, Communication, or a related field (preferred but not required)
• Minimum of 4 years of progressive experience in digital marketing, lead generation, or performance marketing
• Demonstrated experience managing advertising budgets (ideally $1M+) and paid media campaigns
• Experience managing external agencies, media partners, or vendors
• Advanced experience managing paid lead-generation campaigns through Meta Ads Manager (Facebook & Instagram)
• Experience with Meta Business Suite, Business Manager, Events Manager, Meta Pixel, Conversions API, and audience development
• Proficiency with Google Analytics 4 (GA4) and Google Tag Manager for campaign measurement, event tracking, and conversion validation
• Advanced experience with WordPress and Gravity Forms (landing page creation, lead form management, CRO)
• Experience with Salesforce Marketing Cloud Engagement (Email Studio, Journey Builder, Automation Studio, audience segmentation)
• Experience applying campaign tracking standards (UTM parameters, naming conventions, source attribution, lead quality controls)
• Strong proficiency with Microsoft 365 (Outlook, Excel, Word, PowerPoint, Teams)
• Advanced Excel skills (formulas, pivot tables, data visualization for budget tracking and performance reporting)
• Experience with Tableau or comparable business-intelligence platforms for dashboards and reporting
• Experience developing, testing, and optimizing digital acquisition funnels
• Experience managing integrations and data flows between advertising platforms, websites, CRMs, and reporting tools
• Proven leadership skills with experience coaching, developing, and evaluating staff
• Strong project management skills with ability to lead multiple concurrent campaigns
• Experience delegating tasks and ensuring accountability and quality standards
• Knowledge of lead-generation strategy, channel mix planning, and campaign optimization
• Strong understanding of A/B and multivariable testing methodologies
• Excellent written and verbal communication and interpersonal skills
• Strong organizational and time management abilities
• Knowledge of advertising, privacy, and promotional compliance standards
• Ability to collaborate cross-functionally with Creative, Digital Marketing, CRM, Analytics, Sales, and Executive teams
• Ability to work in a fast-paced, deadline-driven environment
• Exposure to pets and pet dander (pet-friendly office environment)

Preferred Qualifications

• Familiarity with Inntopia or other hospitality/reservation/revenue -management platforms
• Experience with email advertising platforms, post-purchase advertising networks, and third-party lead-generation partners
• Experience evaluating emerging advertising channels, AI tools, automation capabilities, and new marketing technologies
• Familiarity with creative tools such as Adobe Creative Cloud, Canva, Figma, or Beefree
• Working knowledge of HTML and CSS sufficient to review, troubleshoot, or communicate requirements for emails, landing pages, and lead forms
• Bachelor's degree in Marketing, Business, Communication, or a related field
• Experience in the hospitality industry or with timeshare/vacation ownership marketing
• Experience assisting with UX testing and website design
• Experience using Content Management Systems (CMS) to maintain and update websites

Compensation & Benefits

• Health, vision, and dental insurance plans
• Company-paid life insurance coverage
• Voluntary Life and Accidental Death/Dismemberment Insurance
• HSA and FSA-Dependent Care Accounts
• Retirement plan
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