Lamborghini Minnesota Marketing and Media Manager

Marketing & Media Manager

Compensation: $65,000-$85,000 annually depending on experience, capability, and overall skill level.

POSITION SUMMARY

Lamborghini Minnesota is seeking a highly organized, creative, and performance-driven Marketing & Media Manager responsible for dealership marketing strategy, brand presentation, online platform performance, website management, lead source performance, content direction, campaign execution, event marketing, marketing budget tracking, factory communication support, and digital visibility.

This is not a standalone videographer role. This is a marketing leadership and brand management position responsible for strategy, direction, performance, standards, and accountability.

WHAT WE ARE LOOKING FOR

• Passion for People - communicates effectively with clients, vendors, factory representatives, leadership, and internal teams.
• Passion for the Product - genuine interest in Lamborghini, exotic vehicles, luxury automotive culture, and the ownership lifestyle.
• Passion to Win - desire to build awareness, improve marketing performance, increase engagement, and help the dealership hit targets.

PRIMARY RESPONSIBILITIES

• Manage Lamborghini Minnesota brand presence across digital, social, website, email, event, CRM, paid media, and dealership marketing channels.
• Build and maintain the dealership marketing calendar and content calendar.
• Oversee the Inventory Photographer & Content Specialist and Videographer / Content Producer; assign priorities, review output, and maintain brand standards.
• Manage dealership website presentation standards and oversee writing/editing/quality control of vehicle descriptions.
• Perform online marketing platform audits at least two times per week to verify listings, pricing, options, descriptions, photos, featured images, sold units, and presentation standards.
• Monitor performance of lead sources and marketing platforms including website, OEM/factory leads, CRM campaigns, paid social, paid search, email, third-party listings, events, organic social, and referrals.
• Coordinate with sales leadership to evaluate lead quality, follow-up performance, source coding, and campaign impact.
• Support communication with Lamborghini / ALA / ACB regarding marketing plans, claim documentation, campaign support, approval questions, and applicable program requirements.
• Maintain marketing spend trackers, proof folders, campaign/event documentation, invoices, creative assets, photos/video proof, attendee lists when applicable, and submission records.
• Track applicable marketing targets, budget status, factory deadlines, platform performance, and campaign results.
• Support planning and marketing execution for launch events, owner events, prospect events, private previews, static displays, luxury partnerships, and dealership experiences.

REQUIRED QUALIFICATIONS

• Experience in marketing, brand management, digital marketing, luxury marketing, automotive marketing, or related field.
• Strong understanding of social media platforms, digital marketing channels, website presentation, and brand consistency.
• Ability to monitor lead source performance and evaluate marketing platform effectiveness.
• Strong written communication skills with ability to write and review professional vehicle descriptions.
• Strong organizational skills and ability to manage projects, deadlines, platforms, vendors, and direct reports.
• Ability to communicate professionally with factory representatives, vendors, leadership, and internal departments.
• Ability to work evenings, weekends, and dealership events as business needs require.
• Position is contingent upon successful completion of background check and MVR review if vehicle operation is required.

PREFERRED QUALIFICATIONS

• Luxury or exotic automotive marketing experience.
• Dealership marketing experience.
• Experience managing photographers, videographers, agencies, vendors, or creative support staff.
• Experience with paid social, Google Ads, email marketing, CRM campaigns, or luxury event marketing.
• Experience with dealership websites, inventory syndication platforms, and online listing management.
• Experience with Tekion, CRM systems, or dealership platforms.
• Experience with Adobe Creative Suite, Canva, Meta Business Suite, Google Analytics, Google Ads, or similar tools.
• Experience supporting OEM/factory marketing programs, budget tracking, claims, or co-op documentation.

EQUIPMENT & SUPPORT

• Lamborghini Minnesota will provide necessary equipment and software access.
• Marketing platform, website/listing platform, CRM, and dealership system access as needed.
• Professional training and development opportunities to support employee growth and long-term success.

CULTURE & PERFORMANCE EXPECTATIONS

• Operate with professionalism, creativity, accountability, and urgency.
• Protect Lamborghini Minnesota brand standards across all channels.
• Think strategically, not just creatively.
• Maintain strong organization around campaigns, content, expenses, documentation, and deadlines.
• Continuously improve dealership marketing quality, visibility, platform performance, and execution.

PERFORMANCE EXPECTATIONS

• Manage photographer and videographer priorities effectively.
• Complete twice-weekly online platform audits.
• Maintain accurate and polished vehicle listings and descriptions.
• Track lead source and platform performance and identify underperforming channels.
• Support timely execution of campaigns and events.
• Maintain organized proof folders and target tracking.
• Improve digital presence, social engagement, and brand consistency.

REPORTING STRUCTURE

• Reports directly to General Manager.
• Inventory Photographer & Content Specialist, Videographer / Content Producer, and future internal/external creative support report to and are directed by this role.
• Works closely with Sales Manager, Client Relationship Specialists, Parts & Service Manager, Business Office/Front Desk, agencies, vendors, and event partners.

CORE VALUES

• Professionalism
• Accountability
• Hospitality
• Brand Discipline
• Product Mastery
• Creativity
• Continuous Improvement
• Client-First Mindset