CRM Specialist f/m

ba&sh America Corp. drives the North American growth of the famous Parisian womenswear brand ba&sh, operating over 25 retail points of sale in the U.S. and present in more than 300 locations worldwide. The ba&sh style remains distinctly Parisian, combining freedom of expression with effortless elegance.

We are seeking a CRM Specialist to join our New York headquarters. This full-time position will support the development and implementation of customer relationship management, customer data, and lifecycle marketing initiatives across the U.S. and Canadian markets, with a focus on customer segmentation, personalized customer journeys, email and SMS communications, customer retention, and CRM performance analysis.

Scope of position
The CRM Specialist will be responsible for developing and implementing ba&shs CRM and lifecycle marketing initiatives across the U.S. and Canadian markets. The role will analyze customer data and behavior to develop segmentation and targeting strategies, manage personalized customer journeys and email and SMS campaigns, and monitor CRM performance to improve customer engagement, retention, and lifetime value. Working closely with eCommerce, Marketing, Clienteling, Store Operations, external partners, and the Paris headquarters, the specialist will help adapt global CRM strategies to the North American market and continuously optimize the customer experience across digital and retail channels.

Required Skills, Education & Experience:

Bachelors degree in Marketing, Business, Communications, Management, or a related field required; advanced degree preferred.
Minimum of 3 years of relevant experience and specialized training in CRM, lifecycle marketing, digital marketing, or related field, with a solid understanding of customer segmentation, customer engagement and retention strategies, and digital marketing campaigns. Experience working with large-scale customer databases within an international retail, fashion, or consumer environment greatly favored.
Experience with CRM and marketing automation platforms, such as Salesforce Marketing Cloud or comparable systems, and a strong ability to analyze customer and campaign performance data.
Experience working within an international organization and adapting global CRM strategies to regional or local markets preferred.
Must have excellent verbal and written communication skills in both English and French to liaise and communicate with the Companys headquarter located in France, including with French speaking higher management, and various other departments with ability to articulate ideas to both technical and non-technical audiences
Highly analytical, organized, self-motivated, and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced international retail environment.

You will also be responsible for ensuring that ba&sh CSR policy is adhered to and will act as its ambassador on a daily basis.

This list is not exhaustive and might evolve with the development of ba&sh.